Matilda: Capturing the imagination of children and the wallets of adults alike

Very good news emanating from our cousins across the pond, as Matilda opens to rave reviews from pretty much every critic on Broadway. Whilst it doesn’t make the show any less brilliant if it fails to convert to our American Matilda friends, a Broadway smash is still seen as the gold standard for any musical – and there are many West End hits that failed to become the next ‘Phantom’ (over £5.5 billion sales worldwide and counting).

As the Guardian points out, there is money to be made in this market – the RSC anticipating £11 million advance by the end of the first day. £2.5 million was made in previews alone. It recouped its £7 million costs in London in ten weeks and plays at 98% capacity ever  since its October 2011 opening. However without the Broadway gold star then it makes the global tour of ‘Les Mis’ that much more likely, it means opening up to tours of Australia and Asia, across Europe and indeed anywhere else where it could be marketed.

There may be some in the art world that still sneers at playing to the gallery, at the rather déclassé notion of thinking about returns on investment, but this ignores the 15% real terms cut to the RSC’s Arts Council funding. It ignores just how much productions like Les Mis and Warhouse lined the coffers of publically subsidised theatre companies in the times of plenty so that now, when times are difficult and will continue to be so for some time, we see the National managing to erect a completely new temporary space in ‘The Shed’ rather than cutting costs and going dark whilst the Cottesloe is renovated. It allows the RSC’s annual tour to Newcastle to be reinstated.

In the week of Thatcher’s death it seems appropriate that the biggest product in British Theatre is a musical subsidised by the public sector. It was entirely in keeping with her vision that success in theatre equated directly to success at the box office, and to this Matilda appears to of hit the brief. However could Matilda have been made purely with private investment; could the private sector have brought the true subversive nature of Dahl to the stage? Could they have taken the risk on such a child-centric production? Would they have wanted to spend money on a production that decries the traditional family, that cocks a sneer at perceived lower-brow passions and that hires a lyricist as dynamically witty as Tim Minchin?

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Even better than Cook’s chocolate cake

Cambridge Theatre, 21 December 2011 – booking until Oct 2012

There is a long and often inglorious history of converting  much-loved books into musical theatre. The temptation for doing so is obvious; flying in the face of overwhelming critical disdain, Les Miserables has provided a template  for financial success. It has a mantelpiece of audience-choice awards, a global army of devoted fans and by January 2010 it was celebrating notching up 10,000 performances in the West End. In short the tills have not stopped ringing since the original Cameron Mackintosh-Trevor Nunn production in 1985.

A salient and oft-overlooked fact by those who sneer at Les Mis is that this success has seen the RSC (producers of Matilda) through the brutal conditions suffered in the 1980’s under a prime minister who held Andrew Lloyd Webber as a shining example of artistic achievement. No doubt Jean Valjean would not have countenanced betraying his principles in such a manner but clearly the financially imperatives of publically subsidised theatre led to Trevor Nunn’s rather more pragmatic vision.

With Les Miserables finally beginning to flag, transferring to the noticeably smaller Queens Theatre and with the famous Barricade seemingly less than impressive in its new surrounds, the RSC have sought to launch a new cash cow in the form of a major new musical adapted from a well-known book. Clearly it was though that the National’s approach of writing a verbatim musical, ‘London Road’, about the serial killing of five prostitutes in Ipswich was not the way to long-term commercial success.

However the road to the West End is paved with the carcasses of plots from their literary womb untimely ripped. Topping this sad and unfestive tree must be Gone With The Wind, critically reviled and starring a woefully miscast Darius (remember him?), but there is also Carrie The Musical, a concept so clearly problematic that the mind boggles at the commissioning process. For most of 2012 we have been entertained by the sorry stories emanating across the Atlantic surrounding the sheer ineptitude of Spiderman: The Musical; a show that could only have come from trouble-shooting consultants who identified a previously unidentified cross over between comic book fans and musical theatre goers.

The RSC must have approached Roald Dahl’s much-loved children’s book with some trepidation. He is an author who, like Enid Blyton, never seems to go out of fashion despite offering a nostalgic view of England that those reading the books will find hard to reconcile with a world of X-Boxes and Club Penguin. With a central premise built on libraries, it even smacks of radicalism that seems very at odds with Dahl’s natural conservatism.

Continue to the full review here

And for a special sneak preview…